Candy Group Srl
Brand strategy
Candy Group has brought together a portfolio of prestige
brands: Candy and Hoover with an international positioning,
and Rosières, Iberna, Otsein, Viatka and Zerowatt
focusing on their own country of origin. The brands
are handled in a harmonic, consistent way,according
to strategies which move along two closely-connected
axes: giving Candy and Hoover the same profile and image
in all countries; managing national brands as part of
a coordinated positioning strategy for maximising their
local value. |
